Hi again, hoped you all enjoyed the beauty and privileges of having snow days. I sure did. But let's not delay and get down to business. For this week, I read "On Corporate Blogging: Interview with Don Martelli of MS&L - Technorati Blogging" and "10 Harsh Truths About Corporate Blogging - Smashing Magazine".
My thoughts on Corporate Blogging....To be completely honest, I consider myself new to the blogosphere. I thought blogging was considered a leisure activity for just about anyone. I thought blogging was an extension for social network, in addition to updating profile status. But after reading the articles above, I learned and realized how companies can use blogging as a marketing tool to build brand awareness.
I learned that corporate blogging is one way to publish a company's story. It allows companies to speak and engage directly with their customers. In addition to increasing brand awareness, companies can test ideas and get feedback from their customers. If you ask me, its a win-win situation because you listen to your customers (needs/complaints) and aim to satisfy their desires. There's no need to guess or assume because these requests came directly from the customers.
However, I have a few questions as usual...apart from building and maintaining brand awareness what other benefits do corporate blogging provide? And do you think that corporate blogging can be considered an extended version of customer service?
Sunday, February 7, 2010
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Apart from building and maintaining brand awareness, another benefit may be the image the company sends to its customers such as how it handles feedback, addresses their concerns, and admits its mistakes. This will help to increase the trust and comfort level in its customers. I think that corporate blogging can be considered as an extended version of customer service in terms of customer bonding.
ReplyDeleteGood post! I agree that corporate blogging can be considered an extended version of customer service but it's an indirect method of customer service so if you have a real problem your probably going to be contacting the company via email/phone and not commenting on their blog. Corporate blogs are pretty much useless in my opinion due to the fact that most people will not waste their time viewing them (I don't know anyone who would do so)...the only reason to follow a corporate blog is if you have some kind of special investment in that company.
ReplyDeleteInteresting...i like your post just wanted to add that the corporate blogging creates a sort of personal relationship between a company and its customers.
ReplyDeleteBy the way, the snow days just mean more work to do when it ends.....
Though it is a way for corporate bloggers to easily connect with their potential consumers, like Drew said, I feel like corporate blogging can sometimes be utterly useless and a nuisance. As well all know on Google or Facebook
ReplyDeleteApart from building brand awareness and connecting with customers through blogging, companies can use blogging as a tool to spark R&D ideas too. Since customers are the ones who buy the products, they also know what they want and some suggestions from customers about products could make headway into the R&D budget for a company.
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